This is a new feature where every Friday I post a link to an article/book/comment I read during the week. It’s sort of a rough collection of interesting things found all over the internet, but didn’t seem to fit into a full blog post.
Just the other day my partner and I were discussing how much of the great capitalist machine is relies on women. Consumer goods are mainly a female arena, with some arguments about whether women buy more consumer electronics than men do. Stereotypically women buy more clothes, children’s toys, groceries and goods for the home. Women are also more likely to pay more because products specifically aimed at women are priced higher than the non-feminine counterparts (source).
“Being a woman in this country [the USA] has become an increasingly expensive proposition. It’s not just dry cleaning and haircuts where women get socked: We pay more for home mortgages, health insurance, and cars and car repairs (even when we mind our credit, eat right and exercise, and do our homework), not to mention everyday items like deodorant and disposable razors. “
“Though few retailers will cop to it, gender pricing is standard industry practice. It’s especially pronounced at the drugstore, where bathroom staples like shampoo, soap, and razors marketed to women (invariably packaged in pretty pastels) routinely cost more than near-identical products for men. A recent study by researchers at the University of Central Florida examined some 200 sticks of deodorant sold at major drugstore chains and found that sticks for women cost, on average, 30 cents more per ounce than those for men, even when the only discernible difference was scent.”
There is also this article about the hidden costs of being a woman (source) which says:
“Women… pay higher interest rates on credit cards than men do…The study also finds that women with low levels of financial literacy are particularly vulnerable to credit card mismanagement. They are more likely to carry a balance on their cards, pay only the minimum, and pay late fees than men with low levels of financial literacy. At the same time, low-financial literacy women are also less likely to embrace positive credit card behaviours, such as comparison shopping for cards.”
So what does it all mean? Perhaps we should do some research and start learning how to manage our finances, and take a look at the items branded specifically at women and boycott those that charge you more for the pink packaging (or just buy the blue one instead).